MKT4220: You are advised to gather information using both annual reports and other published sources: Global Marketing Assignment, IIU, Malaysia

School

INTI International University (IIU)

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Assignment Type

Individual Assignment

Subject

MKT4220: Global Marketing Assignment

Uploaded by Malaysia Assignment Help

Date

19/03/2024

In this assignment, you are required to choose a multinational company with which you are familiar to research and carry out the following tasks.

Tasks:

You are advised to gather information using both annual reports and other published sources about the company.

The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures.

Your Report should identify as a minimum explanation of the following areas:

1. Markets and positioning in those markets
2. Competitors and it competitive position against them
3. Marketing mix strategy in its chosen markets
4. Recommended future marketing strategy

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Further information and guidance:

  • Identify the company’s market position and its strategy in the global marketplace. You will need to gather information on its products, pricing, global communication, and its location strategy.
  • Explain whether your company is a market leader, market challenger, market follower or a nicher and establish its ethical roles in the world market. This will enable you to consider your company’s future strategic direction globally.
  • Identify the cross-cultural implication of your company’s global marketing operations and discuss its position with respect to marketing ethics.

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