Describe L’Oréal’s brand portfolio. What role have local and global marketing, smart acquisitions: straregic Assignment, Malaysia


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1. Describe L’Oréal’s brand portfolio. What role have local and global marketing, smart acquisitions, and R&D played in growing those brands?

2. What are the keys to successful local product launches like Maybelline’s Wonderful in Japan?

3. Of the five global product and communications strategies, which best describes L’ Oréal’s approach?

4. On a scale of 1 to 5, to what degree does L’Oréal adapt its offering in the global market? Support your answer.

5. Which strategy does L’Oréal employ for entering a new market? How does the company benefit from this approach?

6. From your point of view is there a different entry strategy that can be beneficial for L’Oréal. Support your answer.

7. Will L’Oréal continue to succeed at such high level? Why or why not?

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