DBIE9805: You are required to research the challenges of commercializing innovation: Innovation, Creativity & Entrepreneurship Assignment, CU, Malaysia


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Assignment Task

1. You are required to research the challenges of commercializing innovation.
Innovation is regarded as the lifeblood of organizations, yet many companies struggle through the process of creating new ideas, products, and processes, with the result that good ideas are not commercialized and brought onto the market, and businesses fall behind in their competitive offering.

Some researchers see ‘people’ being the key to the successful development and commercialization of innovation – people within the organization who are chosen, trained, and ready to work through the innovation-to-market process.

2. Some of the keywords to be used may include: innovation, creativity, brainstorming, innovation groups, technological innovation, commercialization, innovative employees, innovation/commercialization models

3. To search for at least 30 citations that relate to the topic. The articles can be from academic /research journals, and from news/ reading/ magazine articles, which can be  sourced from EBSCO, QUESTIA, EMERALD or other research libraries, and from internet sources. All sources should be no older than 2008.

4. Create your own topic title from the 30 citations. These might include “A Study of the Relationship between ……..” or ‘Reviewing”, or ‘The Impact of ….”

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