C19BU: Discuss how you would address any lack of alignment or a mismatch between Blue Sky’s historic activities and its new low-cost or economic strategy: Strategic Management Case Study, HWU, Malaysia

University Heriot-Watt University (HWU)
Subject C19BU: Strategic Management

Questions

  1. Review the current capabilities of Blue Sky, using relevant analytical tools, and discuss why Blue Sky may be struggling to compete as a low-cost airline?
  2. Discuss how you would address any lack of alignment or a mismatch between Blue Sky’s historic activities and its new low-cost or economic strategy.
  3. Using relevant tools from the course, discuss the relationship between the competitive stance of BlueSky Airlines and its current/potential strategic group going forward.

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