Convincing Features
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You are required to undertake an extended independent research project on a topic of your choice, with a maximum length of 12,000 words. The project format (e.g., work-based project, client-based project, or another negotiated format) and topic must be agreed upon with your supervisor.
This is an individual assignment designed to assess your ability to:
Your supervisor will provide guidance and feedback but will not direct your work. You are responsible for:
Your project must demonstrate the following:
| LO Code | Learning Outcome |
|---|---|
| LO1 | Communicate the aims, objectives, and relevance of the research. |
| LO4 | Select, collect, analyze, and interpret evidence using sound research principles. |
| LO5 | Synthesize and critically evaluate sources to construct logical arguments. |
| LO6 | Apply theoretical/methodological approaches to enhance topic understanding. |
| LO7 | Reflect critically on research practice and intellectual arguments within contemporary debates. |
| LO8 | Propose practical resolutions via conclusions/recommendations (where applicable). |
| LO9 | Apply a critical understanding of sustainability to the chosen topic. |
| Assessment Criteria | Exceptional 80+ |
Excellent 70-79 |
Good 60-69 |
Satisfactory 50-59 |
Fair with significant weaknesses 40-49 |
Poor with fundamental weakness Less than 40 |
|---|---|---|---|---|---|---|
| Communication Communicates effectively the aims, objectives and relevance of the research project. (LO1) |
The work is exceptionally well communicated and goes well beyond the expectations of this level | Excellent with few significant errors | Aims and Objectives well communicated with only minor issues. The relevance of the work is clear, but some aspects may require some further elaboration | Aims and objectives are stated and sufficiently clear but may require further refinement. The general relevance of the work is understood but not necessarily fully articulated in the context of the study | The aims and objectives remain vague, and the work suffers from a lack of focus or clear sense of direction. The broader relevance is not considered or articulated | The aims and objectives remain vague, and the work suffers from a lack of focus or clear sense of direction. The broader relevance is not considered or articulated |
| Method Selected, collected, analysed and interpreted evidence from multiple sources in accordance with sound principles of research and investigation. (LO4) |
The execution is virtually flawless and demonstrates competence beyond the level of study | The work draws upon an extensive range of sources and uses these effectively following sound principles of research and investigation | The work draws upon a wide range of sources and uses these appropriately following the main principles of research and investigation. There will be minor omissions or insufficient triangulation or cross-referencing | The work draws upon sufficient source material to substantiate arguments. However, further data could have been collected and/or analysed to provide a fuller and more balanced investigation. The work has followed the basic principles of investigation | Although the work has collected and analysed evidence the sources need enhancing and the interpretation is deficient in some ways. The work has not consistently followed the key principles of research design | There is insufficient evidence and the analysis lacks sophistication with virtually no interpretation. Key principles of investigation have not been followed |
| Synthesis Synthesised and critically evaluated different sources of knowledge in order to articulate logical and cogent argumentation (LO5) |
The work is exceptional, and the powers of criticality and synthesis go well beyond the standards expected at this level | The work demonstrates criticality and powers of syntheses. The argumentation is logical and coherent. There are strong arguments of advocacy as well as discovery | The work does synthesise to a large extent and critically evaluate key sources of knowledge. This is robust but not fully developed. The argument is coherent and evidenced, but with a stronger emphasis on discovery than advocacy | The work tends to summarise quite extensively what is known about the topic rather than integrating the various sources into a more coherent and logical argument. The evidence base is sufficient but needs to be better deployed. Argumentation is emergent rather than developed | The work tends to present a summary of a somewhat constrained knowledge set. There may be some critical comments, but these are not evaluative. Arguments are under-developed | The work is a summary of a limited knowledge base. There is a limited basis from which to develop either synthesis or evaluation. No argumentation is evidenced |
| Evaluation Critically evaluated and applied appropriate theoretical and methodological approaches in ways which augmented understanding of the topic (LO6) |
The work is exceptional and extends our knowledge in a manner which goes well beyond expectation at this level | The work is appropriately situated, critically evaluatess and applies existing frameworks and knowledge domains in a manner that demonstrates a sophisticated understanding and capacity to augment current knowledge | The key conceptual, theoretical and methodological frameworks are reviewed and applied to the specific topic/project. There is some critical evaluation of these frameworks | The work identifies and outlines appropriate approaches but, does not assess their relative merits nor build an evaluation of their utility to the aims of the project | Although the work identifies and reviews key approaches, there are significant gaps. The focus is on accessible material rather than that which challenges convention | There is limited engagement with conceptual, methodological or theoretical approaches that could inform the work. There is insufficient engagement with contemporary approaches, controversy or debate |
| Reflection Critically reflected on the research practice and intellectual arguments underpinning the work, particularly in the context of contemporary debates in management or business. (LO7) |
The work is exceptional and exceeds the level of reflexivity normally expected at this level | The work is reflective and evaluates its contribution within the context of wider debates, whether academic or in terms of entrepreneurial, business and management praxis. The work demonstrates justifiable self-confidence | The work is confident and demonstrates a sound understanding of the limitations of the research conducted and can position the findings within the contexts of wider debates. Positionality may not be fully analysed | The work focuses on outlining strengths and limitations without necessarily engaging in critical self-reflection. Some reflection is applied to the work undertaken; there may be a lack of confidence or overconfidence in the project. The work doesn’t explore all the lessons learnt | There is no critical self-reflection, rather there is a focus on some strengths and limitations. The reflection tends to be broad rather than applied to the specificities of the individual project | The work identifies some issues, but these represent a partial reflection on research practice. There is very little engagement with wider debates around business and management practice |
| Conclusions Proposed practical and appropriate resolutions via conclusions and recommendation, to demonstrate the benefit of the work undertaken. (LO8) |
The work is exceptionally insightful in terms of how the implications and relevancy of the work are understood and articulated | The work proposes fully appropriate and practical resolutions via conclusions and recommendations, to demonstrate the benefit of the work undertaken | The work reaches valid conclusions and makes relevant recommendations. The full implications of the work may not be articulated completely but what is proposed is evidence based | The work reaches an overall conclusion but lacks specific and/or considered recommendations or practical resolutions. Not all recommendations follow from the evidence | The conclusions are weakly articulated and limited. Where recommendations are made, they may not reflect evidence or be practical. The work does provide sufficient basis for more robust conclusions | The conclusion tends to be summative rather than integrative. The nature of the findings is not fully appreciated or understood in the context of existing debates or business and management practice |
| Ethics and Sustainability Critically applied ethical and sustainability principles to the chosen area of study (LO9) |
The work demonstrates exceptional knowledge and critical understanding of ethical and sustainability principles such that it goes well beyond the standards expected at this level | The work demonstrates in-depth knowledge and critical understanding of ethical and sustainability principles. The work identifies in detail and critically evaluates differing interests and viewpoints of various stakeholders with exemplary clarity and ethical insight | The work demonstrates a sound knowledge and understanding of ethical and sustainability principles. The work critically evaluates differing interests and viewpoints, but this could be further developed | The work demonstrates a sufficient knowledge and understanding of ethical and sustainability principles. The work evaluates differing interests and viewpoints of various stakeholders but lacks critical insight | The level of knowledge and understanding of ethical and sustainability principles is not quite at the level expected. There is limited or no attempt to evaluate differing interests and viewpoints of various stakeholders | There is evidence that some knowledge of ethical and sustainability principles has been accumulated but this is very limited and there are significant gaps and fundamental weaknesses or misunderstandings. |
| Presentation Presentation and organisation of the project. |
The work is exceptionally well presented, and the organisation exceeds that expected at this level | The work fully complies with presentation guidelines and conventions | Overall, the presentation is of a high standard but with a few minor amendments required to bring it up to full compliance | The presentation meets the pass standard but contains several errors and deviation from the guidelines and conventions | The work is not quite up to the standard expected. There are numerous errors- whilst these detract from the text they could have been easily rectified by re-working or editing the work | There are significant weaknesses in presentation and the work does not really meet expectations and falls short of convention in several important respects. These errors would require significant reworking of the text |
| AoL Core Competency | Proficient exceptional | Proficient distinction | Proficient merit | Proficient pass | Not yet proficient | Not proficient |
|---|---|---|---|---|---|---|
| AoL CC1 Sustainability Application Combine frameworks associated with sustainability to formulate innovative strategies and policies |
Selects well-chosen frameworks with strong justification. Combines frameworks effectively and with originality in the formulation of strategies and polices. Strategies and policies are original, innovative, likely to be effective and are well justified | Selects well-chosen frameworks with strong justification. Combines frameworks effectively and with originality in the formulation of strategies and polices. Strategies and policies are original, innovative, likely to be effective and are well justified | Selects well-chosen frameworks with strong justification. Combines frameworks effectively and with originality in the formulation of strategies and polices. Strategies and policies are original, innovative, likely to be effective and are well justified | Selects appropriate frameworks with justification. Combines frameworks effectively in the formulation of strategies and policies. Strategies and policies are innovative and likely to be effective; appropriate justification | Frameworks are recognised but not combined or used appropriately to formulate appropriate strategies or policies. Formulated strategies lack originality or are not based on critical evaluation | Selects inappropriate or irrelevant frameworks; weak or no justification of framework selection. Frameworks are not combined/incorrectly applied in the formulation of strategies and polices. Strategies and policies are inappropriate or likely to be ineffective; weak or no justification |
| AoL CC2 Sustainability Analysis Evaluate the barriers to and drivers of sustainable value creation |
Evaluation is critical and considers perspectives of different stakeholders. Concept of value creation problematised and debated | Evaluation is critical and considers perspectives of different stakeholders. Concept of value creation problematised and debated | Evaluation is critical and considers perspectives of different stakeholders. Concept of value creation problematised and debated | Evaluation balanced and comprehensive. Application related to context and value creation | Evaluation incomplete or unbalanced with little consideration beyond generic or broad contexts; lacks specificity in relation to value creation | Identifies some barriers and/or drivers but does not evaluate these in context |
| AoL CC3 Critical Assessment of Ethical Issues Assess ethical issues and determine ways in which resources can be managed in a socially responsible manner |
Ethical issues are assessed in depth. Findings are used to determine creative, practical, and well justified suggestions in which resources can be managed in a socially responsible manner | Ethical issues are assessed in depth. Findings are used to determine creative, practical, and well justified suggestions in which resources can be managed in a socially responsible manner | Ethical issues are assessed in depth. Findings are used to determine creative, practical, and well justified suggestions in which resources can be managed in a socially responsible manner | Ethical issues are assessed adequately Findings are used to determine appropriate and well justified suggestions in which resources can be managed in a socially responsible manner | Identifies some relevant ethical issues but does not assess these sufficiently. Some suggestions are made but not justified sufficiently or framed in socially responsible management | Ethical issues are not assessed or assessed with little depth. Findings are not used. Suggestions provided for ways in which resources can be managed in a socially responsible manner are inappropriate or poorly justified |
| AoL CC4 Creativity Create and plan innovative solutions to real world problems |
Uses idea-generating techniques to create innovative solutions. Carefully evaluates the quality of ideas and selects the best one. Uses ingenuity and imagination, going outside conventional boundaries, when creating solutions | Uses idea-generating techniques to create innovative solutions. Carefully evaluates the quality of ideas and selects the best one. Uses ingenuity and imagination, going outside conventional boundaries, when creating solutions | Uses idea-generating techniques to create innovative solutions. Carefully evaluates the quality of ideas and selects the best one. Uses ingenuity and imagination, going outside conventional boundaries, when creating solutions | Develops some original solutions but could develop more with better use of idea-generating techniques. Evaluates ideas but may make only minor changes to the selected one. Shows some imagination when creating and planning solutions, but may stay within conventional boundaries | Stays within existing frameworks; does not use idea-generating techniques to develop solutions. Selects one idea without evaluating the quality of ideas. Reproduces existing ideas; does not create new solutions | Does not recognise or articulate solutions to the problems posed |
| AoL CC5 Data Analytics Apply data analytics to tackle and solve demanding problems in original ways |
Sophisticated and critical application and interpretation of data analytics to the specific problem(s). Solutions are evidence based and accompanied by clear caveats | Sophisticated and critical application and interpretation of data analytics to the specific problem(s). Solutions are evidence based and accompanied by clear caveats | Sophisticated and critical application and interpretation of data analytics to the specific problem(s). Solutions are evidence based and accompanied by clear caveats | Appropriate analysis of complexity which provides a sufficiently robust evidence base to support decision-making. Solutions reflect evidence and are original/context specific | Engagement with problem incomplete or overly simplistic. The decisions/solutions not fully connected to data analysis or insufficiently evidenced based. Some errors in interpretation. Proposed solutions lack originality | Application of data analytics limited or erroneous, complexity of problem unrecognised with no analytically informed solutions. |
| AoL CC6 Technological Agility Select and apply appropriate technologies to support reasoned, responsible decision-making |
Application of technology is sophisticated and critical; limits of technology are understood in the context of the broader and specific considerations of responsible decision-making | Application of technology is sophisticated and critical; limits of technology are understood in the context of the broader and specific considerations of responsible decision-making | Application of technology is sophisticated and critical; limits of technology are understood in the context of the broader and specific considerations of responsible decision-making | Technologies and application appropriate to the context/task. The application informs or has the potential to enhance decision-making. Decisions are informed by consideration of responsibility to stakeholders | Appropriate technologies selected but application does not extend sufficiently to support reasoned and/or responsible decision-making | Inappropriate technology selected or application limited. Not used to inform responsible decision making |
| AoL CC8 Synthesis Synthesise information to contribute original insight to contemporary challenges and domains |
Integrates relevant and sufficient information to address the challenge or domain, gathered from multiple and varied sources. In addition to typical sources, finds unusual ways or places to get information. Promotes divergent or creative perspectives | Integrates relevant and sufficient information to address the challenge or domain, gathered from multiple and varied sources. In addition to typical sources, finds unusual ways or places to get information. Promotes divergent or creative perspectives | Integrates relevant and sufficient information to address the challenge or domain, gathered from multiple and varied sources. In addition to typical sources, finds unusual ways or places to get information. Promotes divergent or creative perspectives | Integrates relevant and sufficient information to address the challenge or domain. Finds one or two sources that are not typical. Offers new ideas but stays within narrow perspectives | Does not integrate information to address the challenge or domain. Gathers too little, too much, or irrelevant information, or from too few sources. Does not offer any new ideas | Insufficient information, weakly organised and descriptive |
| AoL CC9 Communication Compose high-level professional communications in a range of complex contexts |
High levels of clarity and precision, communication and language appropriate to complex contexts. Demonstrates various forms of reflexivity | High levels of clarity and precision, communication and language appropriate to complex contexts. Demonstrates various forms of reflexivity | High levels of clarity and precision, communication and language appropriate to complex contexts. Demonstrates various forms of reflexivity | Generally clear and consistently expressed, appropriate to purpose, context and diverse audiences. Accurate use of language, including (where appropriate) technical and contextual vocabulary. Logical and adequately structured. The reasoning is clear, and the central ideas are logically sequenced. The communication is effective but could be more cohesive and consistent, recognising the complexities of positionality and different ways of ‘knowing’ | Generally clear, but not necessarily consistent expression. Format not quite appropriate to purpose, context and audience. Occasional lack of clarity with some terminology and vocabulary not used accurately. The work is not sufficiently coherent or logical. The reasoning is not sufficiently clear, there is some relevant material, but ideas are not sufficiently clear or developed logically | Generally unclear and imprecise use of language/terminology. Inaccurate or vague expression makes meaning unclear. The work is poorly organised and sequencing weak or illogical. The format is not appropriate to the purpose and the use of the medium is not sufficiently competent |
| AoL CC10 Critical Thinking Critically reflect on contemporary policy or practice |
There is clear evidence of critical judgement in selecting, ordering and analysing content. Source material is evaluated to considered. Conclusions, implications and consequences are both identified and assessed | There is clear evidence of critical judgement in selecting, ordering and analysing content. Source material is evaluated to considered. Conclusions, implications and consequences are both identified and assessed | There is clear evidence of critical judgement in selecting, ordering and analysing content. Source material is evaluated to considered. Conclusions, implications and consequences are both identified and assessed | Identifies the key issues and problems and demonstrates some limited criticality. Provides some limited or offers partially reasoned conclusions. Evidence may be used superficially to support viewpoint. There may be some attempt to question common assumptions | Acknowledges more than one potential viewpoint but does not acknowledge own assumptions or biases. Whilst a few critical comments may be made, these are not supported by evaluation or by reference to wider arguments | Largely descriptive in response rather than evaluative. Limited use of material and this may be used to support own conclusions. Very little evidence of critical thinking |
| AoL CC11 Self Reflection Reflect on own knowledge and understanding, prioritising self-development in new high level skills |
Strong analysis and critical reflection on current personal skill set and professional development. Evidences experiential learning and mindfulness | Strong analysis and critical reflection on current personal skill set and professional development. Evidences experiential learning and mindfulness | Strong analysis and critical reflection on current personal skill set and professional development. Evidences experiential learning and mindfulness | Good self-analysis of recent experience, reflection of current personal skill set and established priorities for professional development. Draws conclusions and makes connections to future plans for developing higher order skills | Limited analysis and reflection on current personal skill set and requirements of professional development. Does not make a connection to future plans | Unable to identify own capabilities or prioritise areas for development |
| AoL CC12 Adaptability Appraise trends and their potential impacts on own agency and effectiveness in the context of sustainability |
Trends are clearly identified and have been analysed. These are related to the impacts on agency and effectiveness. Sustainability is embedded within the analysis | Trends are clearly identified and have been analysed. These are related to the impacts on agency and effectiveness. Sustainability is embedded within the analysis | Trends are clearly identified and have been analysed. These are related to the impacts on agency and effectiveness. Sustainability is embedded within the analysis | Have identified and discussed the trends. May not have fully engaged with all elements and potential impacts. Has analysed own agency and effectiveness although this may be limited. Sustainability context is reflected in the content however may not be completely embedded | Unable to identify own capabilities or prioritise areas for development | Trends are not analysed but only identified. Have not engaged with the potential impacts and effectiveness. May not relate to sustainability |
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