BBM104/03: Background of The Body Shop And Target Market Who are The Body Shop’s target customers For e.g teenagers, working adults: Principles of Marketing Essay, UOSG, Malaysia

University Glasgow (UOSG)
Subject BBM104/03 Principles of Marketing

Question 1

(a) Background of The Body Shop.

(b) Target Market Who are The Body Shop’s target customers? For e.g teenagers, working adults or even children

(c) Product Describe the types of products from The Body Shop Malaysia

(d) Price Which pricing strategy The Body Shop Malaysia used?

(e) Place Distribution Strategy: How can customers buy your products?

(f) Promotion How does The Body Shop attract customers? Explain the Sales
Promotions

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