BARB4034: Advertising agency, Young and Rubicam (Y&R) developed a tool to diagnose the power and value of a brand: Product and Branding Strategy Assignment, UIU, Malaysia
| University | UNITAR International University (UIU) |
| Subject | BARB4034: Product and Branding Strategy |
Advertising agency, Young and Rubicam (Y&R) developed a tool to diagnose the power and value of a brand, called Brand Asset Valuator (BAV). BAV is the world’s largest empirical study of brands. BAV compares the brand equity of thousands of brands across hundreds of different categories.
- Briefly explain both Brands.
- Run BAV analysis for Brand A and Brand B.
- Copy and paste the result of BAV pillars and BAV Power Grid to your PowerPoint slides and explain the result.
- Based on the BAV pillars’ result of Brand A, recommend THREE (3) marketing strategies that the company can implement to improve its brand value. Be specific in your explanation of how to implement the strategy.
- Based on Power Grid results for Brand A and Brand B, recommend ONE (1) marketing strategy for each brand that the company needs to implement to improve or maintain its brand value. Be specific in your explanation of how to implement the strategies
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