GFMA2023 International Business Mid Term Assignment 2026 | UUM

GFMA2023 Mid Term Assignment

Instructions 

1. Answer ALL questions.
2. Read each question carefully before answering.
3. Write your answers directly in the space/answer box provided. Answers submitted in separate documents will not be marked.
4. The maximum length for each answer is 600 words. Responses exceeding the word limit may not be considered for additional marks.
5. Support your arguments with relevant theories, concepts, and practical or real-world examples where appropriate.
6. In-text citations are mandatory. You should acknowledge all sources using APA 7th edition in-text citation format.
7. Include a reference list at the end of each answer or at the end of the examination, following APA 7th edition formatting.
8. There is no requirement to submit a Turnitin Similarity Report.
9. However, ensure that your work is original. Plagiarism, collusion, or the use of unacknowledged sources constitutes academic misconduct and will be dealt with in accordance with the University’s academic integrity policy. Where AI tools are used, students remain fully responsible for the accuracy, originality, and proper citation of all submitted work.
10. Marks will be awarded based on the depth of analysis, application of international business theories, critical evaluation, quality of arguments, organisation of ideas, and appropriate use of supporting evidence.

Question 1

BYD, one of China’s leading electric vehicle (EV) manufacturers, has experienced remarkable growth over the past decade. Originally established as a battery manufacturer in 1995, the company later expanded into the automotive industry and has become one of the world’s largest EV producers.

Recognising the increasing demand for electric vehicles in Southeast Asia, BYD identified the region as a strategic market for international expansion. Instead of relying solely on exports from China, the company decided to establish manufacturing operations within ASEAN.

Thailand was selected as BYD’s first regional manufacturing hub due to several strategic advantages. The country has a well-established automotive industry, experienced suppliers, modern transportation infrastructure, supportive government policies, and a strategic location that provides easy access to other ASEAN markets. In 2024, BYD officially opened its manufacturing plant in Rayong, Thailand, with an annual production capacity of approximately 150,000 vehicles.

Beyond manufacturing, BYD adopted a localisation strategy by introducing different vehicle models that matched local consumer preferences and investing in employee training and technology transfer. The company also expanded its dealership network across Southeast Asia and collaborated with local governments to support EV infrastructure development, such as charging stations and technical workforce training.

As a result, BYD quickly became one of the best-selling EV brands in Thailand, Singapore, and Malaysia. However, despite its success, the company continues to face several challenges. These include intense competition from global and local automakers, differences in consumer preferences across countries, foreign exchange fluctuations, varying government regulations, and the need to adapt to different cultural and business environments.

As an International Business Consultant, you have been invited to evaluate BYD’s regional expansion strategy and provide recommendations for sustaining its competitive advantage in Southeast Asia.

Essay (10 points)

BYD’s manufacturing operations involve importing components from China while selling vehicles in multiple ASEAN countries.

Evaluate how foreign exchange fluctuations could affect the company’s international operations.

Question 2

Essay (20 points)

Answer

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