PJA10308 Seminar on Business Management Issues Assignment Brief 2026

PJA10308 Assignment Brief

This assignment requires you to critically analyse a real-world business issue faced by an organisation, integrating multiple analytical frameworks to support strategic decision-making.

You are expected to demonstrate:

• Synthesis and evaluation of complex business issues (CLO1 – C5)
• Development of actionable strategic solutions (CLO10 – A5)

The assignment covers topics from Week 1 to Week 8, including:

• Global and local business issues
• Sustainability and stakeholder values
• Analytical frameworks (PESTLE, MOST, BPM/Design Thinking, CBA)
• Governance issues

Assignment Task

You are required to:

Select a real organisation (preferably your own company or a Malaysian-based organisation) and identify a current and complex business issue related to one or more of the following:

• ESG / sustainability pressure
• Governance challenges
• Digital transformation
• Economic or regulatory changes

The issue must:

• Be strategic and ambiguous
• Involve multiple stakeholders
• Require decision-making under uncertainty

Structure Of Assignment

Part A: Context & Problem Framing (15%)

Clearly define the business issue by:

• Explaining the organisational background
• Identifying the problem with clarity and depth
• Supporting with real data (financial reports, industry data, policies)
• Linking the issue to global and local trends (economic, technological, political)

Part B: Stakeholder & Sustainability Analysis (15%)

• Identify key stakeholders (internal & external)
• Analyse their interests, power, and influence
• Evaluate impact using ESG / sustainability lens
• Highlight conflicts, tensions, and trade-offs

Part C: Analytical Framework Application (40%)

You MUST apply at least FOUR frameworks:

• PESTLE (macro-environment analysis)
• MOST (strategic alignment)
• BPM or Design Thinking (process or customer perspective)
• CBA (financial justification)

Requirements:

• Integrate insights across frameworks
• Show causal relationships
• Demonstrate critical reasoning and evaluation

Part D: Governance & Strategic Evaluation (15%)

• Evaluate governance implications:
  o Leadership decisions
  o Board structure/diversity
  o Stakeholder alignment
• Analyse:
  o Risks
  o Ethical concerns
  o Long-term sustainability

Part E: Strategic Recommendations (15%)

Propose actionable strategies that:

• Address the core issue
• Include:
  o Trade-offs (what is sacrificed?)
  o Implementation plan
  o Risk mitigation

Data Requirements

You MUST:

Answer

Request Answer of this Assignment