Convincing Features
Assignment Type
Subject
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Date
| Course Title | : | ECONOMICS FOR MANAGERS |
| Course Code | : | GSFM7223 / ECO75014 |
| Semester | : | JAN 2026 |
| Name of Course Leader | : | RAAGAVENDRA RAO APPARO |
At the end of the course, the students will be able to:
| CLO1 | : | Display strategic thinking to synthesize microeconomic principles for sustainable managerial decisions that promote inclusive growth and organizational resilience. (A5, PLO4) |
| CLO2 | : | Develop strategic insights through market structure analysis to anticipate changes in the economic and business environment, demonstrating advanced problem-solving in economic reasoning. (C6, PLO2) |
| CLO3 | : | Demonstrate strategic and sustainable responses to external economic and public forces such as GDP, inflation, unemployment, interest rates, exchange rates, and policy changes within broader economic systems and regulatory frameworks. (A5, PLO9) |
| Assessment Description | CLO | Individual/ Group | Assign | Due | Percentage |
| Group Assignment | CLO2 | Group | W2 | W4 | 40% |
| Individual Assignment | CLO1 | Individual | W2 | W3 | 30% |
| Assessment Description | CLO | Assign | Due | Percentage |
| Final Assessment | CLO3 | W7 | W7 | 30% |
*Items above are based on Table 4
This is an individual assignment based on a given case study. Students are required to apply Demand and Supply theory using economic diagrams and assumptions to analyse the case and recommend appropriate business decisions.
Submission: Written report only
Length: 1,000 words
Total Marks: 30
Due Date: 15 February
Demand and Supply Challenges Faced by Kopi & Kita Sdn. Bhd. in Kuala Lumpur
Kopi & Kita Sdn. Bhd. is a medium-sized local food and beverage operator established in 2018 and operating three outlets in Kuala Lumpur, located near universities and office districts. The business offers affordable Malaysian-style meals and beverages targeted at students, young professionals, and urban residents.
Prior to 2023, the company experienced stable demand due to competitive pricing and convenient locations. However, over the past year, the business has faced increasing economic challenges.
Firstly, the company has experienced rising costs of production, including higher prices for raw materials such as rice, chicken, vegetables, cooking oil, and beverages. In addition, labour costs and commercial rental rates in Kuala Lumpur have increased, raising overall operating costs.
Secondly, the market has become more competitive. New food operators, including budget eateries and cloud kitchens, have entered the market offering similar products at lower prices. This has increased the number of substitutes available to consumers.
Thirdly, consumer behaviour has changed. Due to higher living costs, some customers have reduced dining out, while others have shifted towards cheaper or healthier food options. As a result, Kopi & Kita Sdn. Bhd. has observed a decline in weekday customer traffic and a reduction in total quantity sold.
Management is now uncertain whether to increase prices, reduce output, or maintain current prices despite rising costs. The company seeks economic analysis to guide its decision-making.
Using the case study of Kopi & Kita Sdn. Bhd., you are required to:
Your report should include:
| Criteria | Excellent | Good | Satisfactory | Poor | Marks |
| 1. Understanding of Case & Economic Problem | Demonstrates a clear, accurate, and insightful understanding of the case. The economic problem is precisely identified and well-framed using demand and supply context. | Shows good understanding of the case and identifies the economic problem with minor gaps or generalisation. | Basic understanding of the case; economic problem identified but weakly explained or partially inaccurate. | Misunderstands the case or fails to identify a relevant economic problem. | /5 |
| 2. Application of Demand & Supply Theory | Applies demand and supply theory accurately and consistently. Clearly explains shifts vs movements and links theory strongly to the case. | Correct application of demand and supply theory with minor conceptual or explanatory weaknesses. | Limited or superficial application of demand and supply theory; some conceptual inaccuracies present. | Incorrect or minimal use of demand and supply theory. | /10 |
| 3. Use of Economic Diagrams & Assumptions | Diagrams are accurate, clearly labelled, and well-integrated into analysis. Assumptions are logical, explicit, and clearly explained. | Diagrams are generally correct but may lack clarity, full labelling, or complete explanation of assumptions. | Diagrams included but poorly labelled, weakly explained, or partially inaccurate. | Diagrams missing or incorrect. | /5 |
| 4. Managerial Decisions & Economic Justification | Recommendations are economically sound, clearly justified using demand and supply analysis, and demonstrate strong managerial judgement. | Recommendations are reasonable but economic justification lacks depth or clarity. | Recommendations are weakly linked to economic analysis or are overly descriptive. | Recommendations missing or unsupported by economic reasoning. | /5 |
| 5. Sustainability, Inclusive Growth & Resilience | Clearly explains how recommendations support sustainability, inclusive growth, and long-term organisational resilience. | Addresses sustainability and resilience but discussion is general or limited. | Minimal or vague discussion of sustainability or inclusive growth. | No discussion of sustainability or resilience. | /5 |
| Total | /30 |
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