Part A: Corporate Entrepreneurship in Action: Enabling Innovation from Within (50%)
Assignment Brief:
Large organizations increasingly rely on corporate entrepreneurs—or intrapreneurs—to drive innovation and adapt to changing markets. This assignment invites you to explore the concept of corporate entrepreneurship and analyze how one real organization applies (or could apply) it to remain innovative and competitive. You are required to evaluate the assignment objectives and tasks below in constructing an academic review while addressing the given pointers.
Assignment Objectives:
- Understand what corporate entrepreneurship is and why it matters.
- Examine a real-world example of intrapreneurship in practice.
- Propose practical recommendations for enabling intrapreneurship in a chosen organization.
Assignment Tasks:
Part 1: Understanding Corporate Entrepreneurship
Define corporate entrepreneurship (intrapreneurship) and its importance in today’s business environment.
Briefly explain what makes a successful corporate entrepreneur (mindset, leadership, organizational support).
Introduce any relevant frameworks or concepts (e.g., innovation culture, opportunity recognition, entrepreneurial orientation).
Part 2: Case Example – What Can We Learn?
Choose one real company known for encouraging internal innovation (e.g., 3M, Google, Amazon, Adobe, Tata).
Briefly describe one intrapreneurial initiative (e.g., product, service, business model).
Identify key success factors: What helped the initiative succeed? (e.g., leadership support, funding, freedom to experiment).
What were the challenges and how were they addressed?
Part 3: Proposal for an Intrapreneurial Idea
Choose an existing organization (real or hypothetical).
Propose one innovative idea that could be developed internally (e.g., a new product, service, tech solution, or business model improvement).
Describe:
- The problem or opportunity the idea addresses.
- How it fits with the company’s strategy and goals.
- What support the intrapreneur(s) would need (time, budget, leadership backing, team).
- Expected benefits and risks.
Suggest basic steps or a timeline to implement the idea.
Focus on creativity, feasibility, and strategic alignment.
Part 4: Conclusion & Reflection
- Summarize the key insights gained from the case and your proposal.
- Reflect briefly on how large companies can balance control with the need to innovate from within.
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The Assignment Format and Guide
The students are required to follow the following assignment format:
- Cover page
- Table of contents
- Executive summary
- Introduction
- Body of assignment:
- Conclusion and reflection
- References: use proper APA reference style
- Appendices (where necessary)
Your WRITTEN REPORT must adhere to 3,000 words (excluding references). Prepare for a 10-minute presentation to ensure the key findings of your report are communicated effectively.
General Criteria:
- This is an individual assignment.
- Utilize a minimum of 15 academic references. When referencing any sources for this project, please adhere strictly to the APA citation style. All references should be clearly cited within the text and included in a comprehensive reference list at the end of the document.
- It is imperative that no generative AI tools are used in the creation or compilation of content. All work must be original and manually written, ensuring the authenticity and integrity of the project. This approach guarantees adherence to academic standards and the production of high-quality, credible work.
- Maximum of 3,000 words. Word count exceeding it, if any, will NOT be read. The word count requirement is strictly on the essay only and does NOT include complementary sections such as Cover page, Title page, Abbreviations, Table of Content, Abstract, Reference, and Appendix, whichever is applicable.
- Font Times New Roman 12, 1.5 spacing. The first paragraph needs NOT to be indented. However, all proceeding paragraphs should be indented 1.2cm. The body of the text must be Justified throughout the essay.
- Page margins: 2.5cm for top, right and left; 3.0 cm for bottom margin, footer 1.3 cm.
- The page number must be centred on the text and placed at the bottom of the page. No dashes, periods, underlining, or other marks should appear before, after, or under the page number.
- Additional marks shall be given for bringing in and discussing related concepts, theories, and issues from OTHER scholarly articles(s).
- The submission deadline must have been adhered to. Penalties will be imposed for the late submission.
- PENALTY also applies to any issue of plagiarism in completing this assignment.
- The submission is to be titled “MBOE7173_ASSG_STUDENT NAME_ID_MAY2025”. Submission MUST BE in PDF file.
Part B: Presentation (20%)
Prepare a 15-slides presentation of the report findings from Part A. The presentation should not be longer than 10 minutes.
TASK DESCRIPTION- CASE STUDY (30%)
Corporate Innovation and Entrepreneurship: The Case of Alibaba and Bainiu (Taobao) Village
Assignment Brief:
In this assignment, you will examine how Alibaba’s Taobao Village initiative, specifically the case of Bainiu Village, represents a powerful example of corporate innovation and entrepreneurship. You may find the full case study read-up from the attachment in Microsoft Teams. Your task is to analyze the strategic role Alibaba played in enabling rural digital entrepreneurship and reflect on its broader business and societal implications.
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Assignment Questions:
Please structure your report to address the following three main questions:
1. How did Alibaba demonstrate corporate innovation and entrepreneurship through the Taobao Village initiative?
- What internal innovation or strategy led to the creation of Taobao Villages?
- How does this reflect key elements of corporate entrepreneurship (e.g., business model innovation, ecosystem building, social impact)?
- What role did leadership, digital platforms, and partnerships play in enabling this innovation?
2. What were the key outcomes and impacts of the initiative, particularly in Bainiu Village?
- What changes occurred in Bainiu Village after becoming a Taobao Village?
- Who benefited and how? (e.g., local entrepreneurs, Alibaba, the government)
- What were the major challenges or risks faced during implementation?
3. What lessons can other large corporations learn from Alibaba’s approach?
- What are the critical success factors for similar corporate innovation efforts?
- How can large companies balance business goals with social impact?
- Suggest 2–3 recommendations for applying this model in other industries or countries.
The Assignment Format and Guide
The students are required to follow the following assignment format:
- Cover page
- Table of contents
- Executive summary
- Introduction
- Body of assignment:
- Conclusion and reflection
- References: use proper APA reference style
- Appendices (where necessary)
Your WRITTEN REPORT must adhere to 3,000 words (excluding references).
General Criteria:
- This is an individual assignment.
- Utilize a minimum of 15 academic references. When referencing any sources for this project, please adhere strictly to the APA citation style. All references should be clearly cited within the text and included in a comprehensive reference list at the end of the document.
- It is imperative that no generative AI tools are used in the creation or compilation of content. All work must be original and manually written, ensuring the authenticity and integrity of the project. This approach guarantees adherence to academic standards and the production of high-quality, credible work.
- Maximum of 3,000 words. Word count exceeding it, if any, will NOT be read. The word count requirement is strictly on the essay only and does NOT include complementary sections such as Cover page, Title page, Abbreviations, Table of Content, Abstract, Reference, and Appendix, whichever is applicable.
- Font Times New Roman 12, 1.5 spacing. The first paragraph needs NOT to be indented. However, all proceeding paragraphs should be indented 1.2cm. The body of the text must be Justified throughout the essay.
- Page margins: 2.5cm for top, right and left; 3.0 cm for bottom margin, footer 1.3 cm.
- The page number must be centred on the text and placed at the bottom of the page. No dashes, periods, underlining, or other marks should appear before, after, or under the page number.
- Additional marks shall be given for bringing in and discussing related concepts, theories, and issues from OTHER scholarly articles(s).
- The submission deadline must have been adhered to. Penalties will be imposed for the late submission.
- PENALTY also applies to any issue of plagiarism in completing this assignment.
- The submission is to be titled “MBOE7173_CASE_STUDENT NAME_ID_MAY2025”. Submission MUST BE in PDF file.
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