Porter’s 5 Forces Analysis The airline industry has historically accumulated large financial losses, often underwritten by national governments: Business Strategy Assignment, HWU, Malaysia

University Heriot-Watt University (HWU)
Subject Business Strategy

Porter’s 5 Forces Analysis The airline industry has historically accumulated large financial losses, often underwritten by national governments to support national infrastructure. This indicates that the five forces are very strong within the industry.

1. Assuming a shipping company is deciding whether to enter the commercial airline industry in Malaysia. Analyze the competitive forces within the environment in which the company operates to assess the potential for profitability in the airline industry.

2. Based on analysis from part (1) above, advise the company whether it should venture into the airline business.

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