Discuss the application of the BCG Model on the current business product. Explain the basic requirements: Marketing Innovation Assignment, HWU, Malaysia


Heriot-Watt University (HWU)

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Assignment Type

Individual Assignment


Marketing Innovations

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  1. Discuss the application of the BCG Model on the current business product.
  2. Explain the basic requirements for a good marketing plan.
  3. List out the agents of the Internal environment.
  4. Discuss the customer buying behavior process Provide an example.
  5. Identify the influence group that affects consumer behavior.

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