Discuss the application of the BCG Model on the current business product. Explain the basic requirements: Marketing Innovation Assignment, HWU, Malaysia

School

Heriot-Watt University (HWU)

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Assignment Type

Individual Assignment

Subject

Marketing Innovations

Uploaded by Malaysia Assignment Help

Date

20/04/2023
  1. Discuss the application of the BCG Model on the current business product.
  2. Explain the basic requirements for a good marketing plan.
  3. List out the agents of the Internal environment.
  4. Discuss the customer buying behavior process Provide an example.
  5. Identify the influence group that affects consumer behavior.

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