A business plan is a written description of your business’s future. It is a document that describes: Entrepreneurship Assignment, MSU, Malaysia


Management & Science University (MSU)

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Entrepreneurship Assignment

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A business plan is a written description of your business’s future. It is a document that describes what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you’ve written a plan, or at least the germ of a plan. Business plans can help perform a number of tasks for those who write and read them.

They’re used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply understand how to manage their companies better.

Think of a business and create a business plan. Your business plan should include:
Company story (Background, vision, mission)

2. The product/service (advantages and disadvantages)

3. Market Opportunity (Profile of target customer, market research and etc)

4. Marketing and distribution (4p’s)

5. Management (Director board and responsibility)

6. Statement and aspirations for social responsibility

7. The investment opportunity (financing history, exit strategies and etc)

8. References-APA format

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