Convincing Features
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This course has been designed to equip students to write a thesis or project paper that is correct and appropriate.
On successful completion of this module, you will be able to:
| CLO1 | Design a research plan. (C6, P7, PLO1) |
| CLO2 | Use the appropriate statistical test to analyze data. (C3, PLO2) |
| CLO3 | Write a research proposal using proper format and referencing. (C6, PLO7) |
| CLO4 | Present the research proposal. (C6, PLO5) |
| CLO5 | Apply the ethical values in preparing the research proposal. (C3, PLO4) |
| Module Title | Research Methodology | ||||||||||||
| Module Code | MBA 507 | ||||||||||||
| Module Tutor | Dr. Syed Ahmed Salman | ||||||||||||
| School | Faculty of Business & Management | ||||||||||||
| Credit hours | 4 | ||||||||||||
| Level of Study | MQFL8 | ||||||||||||
| Brief Description | In this course the learner will become familiar with research methodologies such as survey and field research, questionnaire design, content analysis, analysis of existing data, focus group, individual and group observation (including participatory observation) and others. In addition, the course will draw the attention of students to an important but often neglected aspect of social research, i.e., ethical issues in project research, covering such topics as voluntary participation, anonymity and confidentiality and the need to adhere to professional code of ethics. The relation of each method to contemporary policy issues will be an integral part of the course. | ||||||||||||
| Indicative Syllabus | Introduction to research methodology
Research Methodology
Research Problems
Research Design
2. Data Collection
Measurement and Scaling
3. Sampling Technique
Data Analysis and Statistical Test
4. Preparation of Research
Guide to research publication
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| Learning and Teaching Activities | Tutorial / Online discussion forum | ||||||||||||
| Assessment details |
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| Main References |
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Research Proposal Assignment
To complete this assignment, you must write a formal proposal of at least 3000 words to describe the research project you want to pursue during the remainder of the quarter. You may, however, choose to write your proposals on a different topic if you so wish.
Due: 31st May 2026
Paper format: 3000 words; 1.5 spacing; a separate title page with the author’s name, the paper’s title, and the date; page numbers; in-text citations and works cited in APA format; 1″ margins.
Grading: This assignment is worth 40% of the overall class grade.
Goals of the Assignment: There are three interconnected goals for this assignment:
Proposal Requirements and Structure
The proposal must be at least 3000 words in length (include page numbers, please!) and should have a well \thought-out title and contain effective visual rhetoric as appropriate. Even though it must be separated into sections with the following subheaders, it should be a regular, linear Word document.
The first section is titled “Introduction.” This introduction should be written so that it will spark your reader’s interest in your topic and proposal while also providing some historical/cultural context for your project. Include a tentative thesis after your introduction to demonstrate to your reader that you are approaching your project with a critical, analytic lens; this thesis should clearly state your intentions using a finding optimal solution structure (i.e., “In this project, “This research project will investigate…”). A good formula for an introduction is context + problem/complication + proposed argument or \research question. Each stage in this formula should be a few sentences long. If you are not ready to \construct a hypothesis at this point, be sure to include at least one well-thought-out research question \to indicate what line of inquiry you’re going to use in your research.
NOTE: Consider the latest reference to include in your proposal.
The second section should be a review of the literature. You should select the papers which are appropriate for your research topics. Al least review ten articles/journals.
Section third is Research Methodology. In this section, you should discuss the methods and \sources you will use to conduct your research, including specific references to sites, databases, vital \texts, or authors that you feel will be indispensable to your project. Include references to less conventional research methods, such as fieldwork, interviews, surveys, trips to chatrooms, and games, where appropriate to your issue. It is also the section where you might troubleshoot the research project \or weigh the benefits and drawbacks of specific sources (i.e., availability, bias, etc.). Make sure \your reader understands how the methodology/sources you have chosen are appropriate to your \specific topic.
In your section four conclusion, address the “So What?” of this research. That is, why does \what you are investigating matter as more than an academic exercise? Why should your audience \want to read it? Why does it matter?
References or Preliminary Bibliography If you cite any sources, you must also include the works cited section after the proposal, citations in APA format. Any parenthetical citations in the text itself should also follow APA guidelines.
Please include the following sections:
Please see the assessment criteria below.
Rubric for Master’s in Business Administration Assignment
| Component | Inadequate (1) | Marginal (2) | Satisfactory (3) | Excellent (4) | Assessment and Comment |
| Understanding of fundamental knowledge in the field | Does not apply fundamental concepts to topics in subject area. | Fairly applies fundamental concepts to topics in subject area. | Frequently applies fundamental and some advanced concepts to topics in subject area. | Consistently applies fundamental and advanced concepts to topics in subject area. | |
| Identification of problems | Problems identified are too superficial | Problems identified are lacks a clearly to provide a rational information | Sufficient uses of prior information with a substantial literature review | Sufficient uses of prior information with extensive literature review that represents well the state of knowledge in the field and very clear connections between literature review and research problems | |
| Ideas developing, ideas selection and ideas generation | Ideas use peripheral existing frameworks. Does not use idea generating techniques to develop new ideas | Ideas are largely rehashed with little or no modification and apply within existing frameworks. Use slightly little idea generating techniques to develop new ideas | Ideas are appropriately modified and developed evaluated and able to develop adequate original ideas generating techniques to evaluate several ideas. Ideas are thoroughly evaluate with adequate boundaries of viewpoints. | Ideas are insightful and innovative and evaluated, and fully-utilizes original idea generating techniques to develop various original ideas. Deeply evaluates the ideas and elaborate initiative in various perspectives. | |
| Critical analysis and interpretation | Ideas are not analysed and evaluated in an inadequate manner. Does not identify key performance benchmark on analysing project’s key components. Not contributes to the project and failed to meet responsibility. | Ideas are analysed and evaluated in a limited manner. Limited identification on key performance benchmark on analysing project’s key components and states inference to interpret information derived from minimal standards and allows demonstration of mastery. | Ideas are sufficiently analysed and evaluated. Able to identify some key performance benchmark on analysing project’s key components and elucidates inference to interpret information derived from adequate standards and allows demonstration of mastery. | Ideas are thoroughly analysed and evaluated. Able to articulate the key benchmark on analysing project’s key components and evaluate inference to interpret information derived from complete standards and allows demonstration of mastery. | |
| Originality | Project work has no originality and uses materials and ideas in distinctive manner | Project work relies on existing models, methods, and approaches. Replicates current ideas and uses materials and ideas in typical manner | Project work has ample ideas but ideas are knowable and conservative show a tentative attempt to step outside rules and conventions and ascertain new uses for common materials or idea | Project work is new and original and successfully create novel to body of knowledge and discover use common materials or ideas in new and innovative manner | |
| Quality of Assignment work | Ideas are presented and not organized and the report is difficult to comprehend. Project work failed to capture the interest of the audience and is puzzling structural inaccuracies. | Ideas are presented and organized in such a manner that the report is difficult to comprehend. Project work techniques used were adequate in conveying main ideas, but a bit derivative. | Ideas are presented and organized in such a manner that the report is easy to comprehend. Project work method used was effective in conveying main ideas with sufficient information. | Ideas are presented and well-organized coherently. Project work is ingenious and effective in conveying ideas. All necessary and review structures used accurately. |
RESUBMISSION – subject for acceptance by course facilitator)
Grading: This presentation is worth 20% of the overall class grade.
The presentation will be on 18th April.
Please see the assessment criteria below.
Rubric for Master’s in Business Administration Presentation
| Performance Area | 5-4: Exceeds Standards | 3-2: Meets Standards | 1-0: Fails to Meet Standards |
| Organisation | Presenter follows logical sequence and provides explanations/elaboration. | Presenter follows logical sequence but fails to elaborate. | Presenter does not follow logical sequence (jumps around in presentation). |
| Eye Contact | Presenter seldom returns to notes, maintaining eye contact with audience throughout the presentation. | Presenter maintains eye contact with audience most of the time, but frequently returns to notes. | Presenter reads most or all of report, making little to no eye contact with audience. |
| Delivery | Presenter speaks clearly and loud enough for all in audience to hear, makes no grammatical errors, and pronounces all terms correctly and precisely. | Presenter’s voice is relatively clear, but too low to be heard by those in the back of the room. Presenter makes several major grammatical errors and mispronounces some terms. | Presenter mumbles, mispronounces terms, and makes serious and persistent grammatical errors throughout presentation. Presenter speaks too quietly to be heard by many in audience. |
| Conclusion: | Effectively summarizes the presentation and provides a sense of closure. | Provides an adequate summary &/or recommendation that is reasonable given the information/analysis presented. | Weak or no conclusion provided (it is too vague to be of any practical value) or the recommendation is weakly related to the analysis. |
| Responsiveness: a) Q&A | Addresses all questions in a manner that demonstrates a thorough command of the topic(s) of the presentation. | Presenter demonstrates an ability to address most questions in a thoughtful and effective manner. | Presenter cannot address basic questions about the topic or addresses them in a superficial manner. |
| b) time | Speaker uses the allotted time effectively. Finishes on time. | Speaker finishes on time but must rush through last points to finish on time. | Speaker does not finish on time or finishes well before allotted time. |
| Multimedia Support and Visual Aids: Charts, animation, graphs, handouts, posters, videos, slides, sound | Presentation includes a balanced use of appropriate multimedia that enhances the overall presentation (easy to read, attractive, informative, and error free). | Presentation includes limited multi-media that enhance the overall presentation. Easy to read and informative, but not outstanding. | Presentation includes little or no multimedia or uses it in distracting or ineffective manner (difficult to read, has errors &/or typos, etc.). |
You will have a final examination on the 25th APRIL from 10:00 PM. to 1:00 PM. The final exam is based on the discussion and teaching that took place in class.
If you need any assistance regarding the subject, assignment, and presentation, please email me at syedahmed@lincoln.edu.my
*Note: This checklist is an evaluation tool for the programme coordinator
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